ELA — Deck Shotgun

The three directions

Deliberately distinct, all inside the Evergreen Mint brand. Open each full deck — arrow keys or click-right to advance, Cmd+P exports a pixel-exact PDF (one slide per page).

VARIANT AField Manual

Light editorial calm — the approved landing page as a beautifully set document. White cards, forest/mint accents, dark only for the emotional bookends (cover, arrest moment, close). The closest continuation of your approved taste.

Open deck All 17 slides ↓

VARIANT BBoardroom Dark

Cinematic deep-evergreen grounds throughout, gold keyhole, frosted-glass stat cards, full-bleed dawn imagery under dark scrims. Investor theatre — premium security, quiet confidence.

Open deck All 17 slides ↓

VARIANT CLedger

Data-room minimal — paper, ink, one accent, a visible hairline grid, app captures framed as numbered exhibits, timeline rails with glyph nodes. Radical honesty as an aesthetic; the deck as evidence.

Open deck All 17 slides ↓

Same slide, three ways

The six slides that carry the deck — compare how each direction handles them. Click any cell to open that deck at that slide.

A — FIELD MANUAL

B — BOARDROOM DARK

C — LEDGER

01 · Coverfirst impression

04 · Solutionthe 3-second hold

07 · Business modelthree revenue lines

08 · Pricingidentical response law

12 · Tractionbuild evidence

15 · The askAED 7M

Second take — Variant D (parallel build)

Built independently in a second session against the same fact base — a different narrative spine, not just a different skin: a conservative bottoms-up year-one model as plan of record (25,000 members / ~21M AED, drivers on-slide) with the company scenarios as attributed upside, a competition power grid, and its own corporate deck. Slides mix freely — same engine.

VARIANT DEvergreen Boardroom — investor · 15 slides

Light canvas, deep-evergreen bookends. Problem → why-now → product-is-built → model → bottoms-up market → corporate wedge → conservative build vs company scenarios → competition grid → moat → GCC → team → the 7M AED ask.

Open deck All 15 slides ↓

CORPORATE · TAKE 2ELA for Employers · 11 slides

Duty-of-care without surveillance as the centrepiece; flat 750 AED/seat (no volume bands); 90-day, up-to-500-seat pilot close. Compare against Closing the Duty-of-Care Gap below.

Open deck All 11 slides ↓

Every slide, every variant

VARIANT A — FIELD MANUAL · 17 SLIDES

VARIANT B — BOARDROOM DARK · 17 SLIDES

VARIANT C — LEDGER · 17 SLIDES

VARIANT D — EVERGREEN BOARDROOM · 15 SLIDES

Corporate deck — Closing the Duty-of-Care Gap

12 slides for a UAE HR director / COO, built in the Field Manual language. Ends on a 50-seat one-quarter pilot. Corporate pricing slide is fully chipped [PROPOSED] (675/600/525 AED service-component bands; the 3,000 AED insurance premium never discounts). Re-skins to your picked variant. Open deck

CORPORATE — SECOND TAKE · 11 SLIDES

Flags & open items

Status	Item
FLAG	All deck phone/watch captures were swapped to the current Evergreen Mint design (2026-08-29, parallel session). The decks were first built against the old black-and-gold captures; `marketing/assets/phone\|watch` now carry the 2026-08-13 walkthrough captures (light theme; `-dark` variants saved alongside), originals preserved in `assets/_pre-mint-2026-08-29/`. The protection-moment capture had its pre-law night line pixel-erased (“Protection is live.” only) — recapture with current day-neutral copy when convenient. The `flow-arm`/`active-case` videos are still the old design — re-record before using them anywhere.
FLAG	Drill copy was baked into a live marketing asset. `marketing/assets/phone/celebration.png` read “You are protected, Drill.” (drill test account) — it is also used by the public landing page. It was pixel-retouched to “You are protected.” for these decks; the original is preserved at `celebration.drill-original.png`. Recommend a clean sim recapture with a real-looking account when convenient.
OPEN	Pick the investor variant — A / B / C / D. Corporate deck then re-skins to match.
OPEN	A parallel session built a fourth take (Variant D). Different content spine, same fact base: a conservative bottoms-up year-one model (25,000 members / ~21M AED, drivers on-slide) as plan of record with the company scenarios as attributed upside; a competition power grid; corporate take 2 prices flat 750 AED/seat with a 500-seat 90-day pilot (vs the `[PROPOSED]` 675/600/525 bands and 50-seat pilot). Reconcile the two before external use.
OPEN	Instrument + valuation for the ask slide — chipped `[TBD]` on slide 15 (priced round vs convertible; the dev-partner brief leans convertible).
OPEN	Founder bio, portrait, contact line — slide 14 and both closes carry `[TBD]` chips; needed before any external showing.
OPEN	Market-sizing figures — UAE expat population / TAM-SAM-SOM are honest `[RESEARCH TBD]` chips on slides 2 & 6; a sourced research pass fills them.
OPEN	Corporate seat pricing — the 675/600/525 bands are my proposed derivation of the 750 anchor, chipped `[PROPOSED]` throughout; adjust before any corporate meeting.
OPEN	Insurance commission % — business plan brackets [10%]; shown as “under negotiation” everywhere.
DECIDED	Year-1 scenarios (100k/300k/500k) always attributed as the company’s own July-2026 model, with a 10,000-member sanity line for the skeptical read.
DECIDED	Named corporate targets appear only as a profile (Big-4, global banks, tech multinationals) — never as names or logos.
DECIDED	No insurer/reinsurer/regulator/firm names anywhere; “a leading UAE insurer / a global reinsurer”; ELA-is-not-an-insurer footer on pricing slides.

Reviewing:

Open a deck → ← → or click right side to advance, Home/End jump, URL hash deep-links a slide.
Cmd+P → Save as PDF gives the send-ahead version — one slide per page, chrome hidden, videos swapped for posters.
Reply in the session with the variant pick + any slide-level notes (e.g. “B, but A’s slide 8”). Mixing is fine — these share the same engine.